Brand guidelines

Konducter logos and color.

Every approved logo file in one place. Click a link to download the PNG. Use the trimmed files in most layouts; the square files keep the original 1801 px canvas.

Brand color

One brand color. Everything else is warm neutral.

Konducter Red

HEX: #CC3333
RGB: 204, 51, 51
CMYK: 0, 75, 75, 20
HSL: 0°, 60%, 50%

Paper #F2EFEB White #FFFFFF Ink #3A3632 Night #1C1A18

Email signature

The red knockout K used in every employee email signature. Display it at 66 × 60 px; the file is about 2× that size so it stays sharp on high-resolution screens.

Red · Knockout · email PNG158×144

How to use it

Set display size to 66 × 60 px.
Link the logo to https://konducter.com.
In the signature generator, paste this file's hosted URL into the "Hosted URL — knockout K" field so Gmail and other clients show it.
Alt text: Konducter

Status page

Logo for status.konducter.com. The red knockout mark on a square, solid red background.

Red · Knockout · square PNG512×512PNG1024×1024

Mark

The outlined K. Use where space is tight or the name is already present—app icons, avatars, small UI.

Red · Outline Trimmed PNG847×752Square PNG1801×1801

Black · Outline Trimmed PNG847×753Square PNG1801×1801

White · Outline Trimmed PNG847×753Square PNG1801×1801

Red · Frame Trimmed PNG1239×1130Square PNG1801×1801

Black · Frame Trimmed PNG1239×1129Square PNG1801×1801

White · Frame Trimmed PNG1239×1130Square PNG1801×1801

Red · Knockout Trimmed PNG1239×1130Square PNG1801×1801

Black · Knockout Trimmed PNG1239×1129Square PNG1801×1801

White · Knockout Trimmed PNG1239×1130Square PNG1801×1801

Wordmark

Horizontal K + KONDUCTER. The default logo for headers, documents and partner pages.

Red · Outline Trimmed PNG1201×209Square PNG1801×1801

Black · Outline Trimmed PNG1201×208Square PNG1801×1801

White · Outline Trimmed PNG1201×209Square PNG1801×1801

Red · Knockout Trimmed PNG1327×334Square PNG1801×1801

Black · Knockout Trimmed PNG1327×335Square PNG1801×1801

White · Knockout Trimmed PNG1327×335Square PNG1801×1801

Stacked lockup

Mark above the wordmark. Use for square placements—social cards, packaging, signage.

Red · Outline Trimmed PNG877×971Square PNG1801×1801

White · Outline Trimmed PNG877×971Square PNG1801×1801

Red · Frame Trimmed PNG1239×1319Square PNG1801×1801

Black · Frame Trimmed PNG1239×1319Square PNG1801×1801

White · Frame Trimmed PNG1239×1318Square PNG1801×1801

Red · Knockout Trimmed PNG1239×1319Square PNG1801×1801

Black · Knockout Trimmed PNG1239×1319Square PNG1801×1801

White · Knockout Trimmed PNG1239×1318Square PNG1801×1801

Using the logo

Keep it simple.

Red logo on white or paper backgrounds.
White logo on red or dark backgrounds.
Black logo only when color isn't available.
Don't recolor, outline, stretch or rebuild the mark.
Give the logo clear space—don't crowd it with text or edges.
In copy, write "Konducter"—the all-caps form is for the wordmark only.